Ecommerce Website Development for US Brands
Storefronts built to sell, not just to look good.
Headless Shopify, Medusa, Woo or a custom storefront engineered for conversion, AOV and repeat purchase. Built for the way US buyers shop — phone first, Shop Pay, free-shipping thresholds, share-to-cart.
Five things keeping your store flat.
Pretty doesn’t pay. We focus on the five places where store performance turns into revenue.
- 01
Slow stores
A second of delay is ~7% of conversion gone. We rebuild storefronts that paint sub-second on a midrange phone over LTE, not just Lighthouse.
- 02
Abandoned carts
70% is the global default. We bring it down with predictive cart, address autofill, OTP-less guest checkout, and honest shipping math.
- 03
Painful mobile checkout
Most of your buyers are on a phone in a metro queue. We design checkout for the thumb—one screen, four fields, one tap.
- 04
Hard-to-manage catalogs
Variants, bundles, destination-based sales tax, regional pricing—built into the model, not bolted on later. Your merch team should not need a developer to launch.
- 05
Flat conversion
A nice theme can hold conversion flat for years. We CRO-test where it actually matters: PDP, cart, address, payment.
Six commerce surfaces.
Pick the right shape for the catalog. We help you choose in week one.
Shopify Hydrogen
Headless Shopify storefronts with editorial PDPs, lightning checkout, and merchandising tools your team enjoys.
Headless commerce
Shopify, Medusa or commercetools backend + a hand-built React storefront. Best of both: ops in Shopify, brand in code.
WooCommerce
WP / Woo done properly: optimized themes, headless front via Next, payment + shipping wired to Stripe, PayPal and your carriers.
Custom storefronts
When SKUs hit the millions or the model is non-standard (rentals, subscriptions, marketplaces), we build from the data up.
B2B portals
Quote, approval, ledger, AR, repeat-order. Built for dealers, distributors and key-account buyers—not retail.
Subscription commerce
Replenishment, gifting, pause / skip, smart card retries. Built for LTV first—AOV is a bonus.
Eight stages. One funnel.
From the audit to the optimisation cadence, we own the whole funnel surface—not just the part that looks like a design file.
Strategy
01A two-week diagnosis: traffic, funnel, AOV, repeat. We agree on the three numbers we will move and the three we won’t touch.
UX & CRO
02PDP layout, cart logic, checkout fields, shipping copy. We rewrite the parts that move the needle, not the whole site.
Design
03Editorial design for the brand surface, ruthless utility for the funnel. Tokens, components, motion notes, real copy.
Build
04Hydrogen / Next + Tailwind. CMS for content, Shopify / Medusa for commerce. CI + previews on every PR.
Payments / shipping / tax
05Stripe, Shop Pay, Apple Pay, PayPal, ShipStation / EasyPost, Avalara or Shopify Tax nexus handling. The boring stuff, done right.
Testing
06Lighthouse, axe, real-device, payment sandbox cycles, refund flows. Then a soft-launch with a slice of traffic.
Launch
07A full migration runbook—redirects, schema, indexability, observability. SEO doesn’t fall off a cliff because we replatformed.
Optimization
08Monthly CRO + speed + content reviews. The site that’s 10% better in six months is the whole story.
The stack we'd trust with your Black Friday.
We are platform-flexible. The right answer is the one your team can run for the next three years without us in the room.
CRO
Hypothesis-driven testing on PDP, cart and checkout. We publish wins and losses both.
Speed
Performance budgets per surface. ≤ 1s LCP on a midrange phone over LTE, not just a desktop benchmark.
Checkout
OTP-less guest checkout, address autofill, predictive cart. Four fields, one screen, one tap.
Security
PCI-friendly architecture, secrets management, audit trails. We never touch raw card data.
Drag the handle. Watch the revenue panels tick up.
An illustrative example, not a client store: a heritage textile brand whose storefront is rebuilt around the product and its makers instead of another "SALE 60% OFF" banner.
Free shipping on orders above $75. Hurry, limited stock. T&C apply.
Numbers we’d sign a contract against.
Medians across the last 9 ecommerce engagements (2023–25).
Things we're asked before the call.
Shopify when ops + speed-to-launch matter more than brand surface. Headless when brand and motion are the differentiator. Most of our work in 2025 is Shopify Hydrogen—best of both.
It doesn’t have to. We map every URL, set 301s, mirror schema and indexability, and watch Search Console daily for three weeks post-launch.
Yes—Stripe, Shopify Payments, Shop Pay, Apple Pay and PayPal, plus destination-based sales tax and economic-nexus tracking through Shopify Tax or Avalara on day one.
Yes. We’ve done it twice this year. Catalog, customers, orders, redirects—all migrate. We keep the old store live in mirror-mode for the first 48 hours of cutover.
No—we focus on the platform. We work alongside your media + lifecycle partners, and instrument the site to feed them clean data.
A focused Shopify Hydrogen storefront: 10–14 weeks. A custom marketplace: 16–24 weeks. A landing-store for a launch: 3 weeks.
Shopify stores and store pricing
Most of our stores launch on Shopify. The Shopify page covers setup, themes, migration and the US payment, sales-tax and shipping work.
Let's ship a store that actually sells.
A 30-minute WhatsApp call with a partner. Bring last month's funnel screenshot from GA / PostHog.